At present, the development speed of China's e-commerce can be described as the global e-commerce leader. It is mainly based on several major systems based on Ali and JD platforms. In addition, what is the development trend of China's e-commerce in the next five years?

The first trend is mobile shopping. We all know that at the end of last year, mobile phone users have reached 500 million, while PC users are 590 million, and the penetration rate of mobile phones is much faster than that of PCs. That is to say, in 2017 In the next year, mobile phone users will surpass PC users, which means that the main battlefield of e-commerce in the future is not on PCs, but on mobile devices. Mobile users have many characteristics. The first purchase frequency is higher, more fragmented, and the peak of purchase Not during the day, but at night, weekends, and holidays. Mobile shopping will revolutionize PC e-commerce. We must prepare for this new revolution. And doing mobile shopping can’t be simple Move PC e-commerce to mobile, and make full use of the characteristics of this mobile device, such as its scanning characteristics, images, voice recognition characteristics, sensing characteristics, geography, and GPS characteristics. These functions can truly Bring mobile to millions of households.

The second trend is platformization. You can see that big e-commerce companies have begun to have their own platforms. In fact, the truth is very clear, because this is the process of making the most of their own traffic, their own products and services. , Because there is a platform, you can use the resources of the whole society to make up for the richness of your own products, increase the richness of your own products, and increase your own services and geographic coverage.

The third trend is that e-commerce will penetrate into third, fourth, and fifth-tier cities. On the one hand, it comes from the continued penetration of mobile devices. Many third, fourth, and fifth-tier cities rely on mobile phones and Pads to access the Internet, and these cities first increase their economic income. In addition to the inconvenience of local shopping, the poor availability of goods, and the fact that retail is lagging behind advanced countries. As the penetration rate of online shopping in first- and second-tier cities approaches saturation, the urbanization of e-commerce will become the development of e-commerce companies The key point is that areas such as third- and fourth-tier cities, towns and villages will become the main battlefields for e-commerce "channel sinking". Consumption differences in second-tier cities. Alibaba is developing rookie logistics and continues to radiate third- and fourth-tier cities; the financing amount applied for by JD.com is between 1,500 million and 1,900 million US dollars, but JD.com stated in the prospectus that there will be 10 to 1,200 million US dollars for In the construction of e-commerce infrastructure, it seems that the two giants are focusing on third- and fourth-tier cities. In fact, whoever seizes the third- and fourth-tier cities first will have a greater advantage in the future competition.

The fourth trend, I think, is the Internet of Things. You can imagine the development of these wearable devices and RFID. In the future, chips can be implanted in the skin, can be implanted in clothes, can be in any object, any object The change of state can cause the state of other related items to change. As you can imagine, if you put a piece of milk into your refrigerator, it will automatically scan when it enters the refrigerator, automatically know the shelf life, know when to put it in, and know your dosage , When you want to finish, you can automatically place an order immediately. This order will be delivered to you as soon as the merchant receives the order. Just placing an order may trigger e-commerce, placing an order from a supplier, and that order triggers production. In other words, all retail, logistics and final production can all be combined.

The fifth trend, I think, is social shopping. I hope to hear the opinions of relatives, friends, and opinion leaders, as a reference, we recommend. Social shopping allows everyone to market more accurately for customers on social networks, and more personalized Serve customers.

The sixth trend, O2O. It is very interesting. The combination of online and offline has three functions. The first is the area where the goods are collected and distributed from that place to the customers; the second place is the point where customers pick up the goods; third This place is the point of marketing, displaying our products, making group purchases for the residents of the community, helping them to go online, and helping them to use their mobile phones to shop. It has three functions. But what is it that I am surprised? Traditional retail is going online. Go, e-commerce goes offline, and finally it must be the integration of O2O to provide customers with multiple channels and greater convenience.

The seventh trend is cloud services and e-commerce solutions. A large number of e-commerce companies have developed a lot of capabilities, including logistics capabilities, marketing capabilities, system capabilities, and a variety of services for merchants and suppliers. The ability of partners to provide e-commerce solutions. These capabilities hope to play a role in maximum efficiency. For example, we launched a SBY, which includes marketing services, data services, platform services, and logistics services. Financial services have just been launched. There are more services. That is to say, we have developed our own capabilities to provide e-commerce itself to the whole society.

The eighth trend is the application of big data. Everyone knows that the profit model of e-commerce is gradually used as an upgrade. The low-level, profit depends on the price difference of the goods. The next ability is to do marketing for the supplier's goods, and to achieve rebates , The profit brought by marketing. The next profitability is relying on the platform, with traffic and customers, hoping to charge platform usage fees and commissions to improve their profitability. The next ability is financial ability, that is to say for our suppliers , Merchants provide a variety of financial services, the ability to obtain. The next ability is data, that is, we have a large amount of e-commerce customer behavior data, use this data to fully generate its value, this ability is also the highest profit for e-commerce level.